LoopMall.com

Why? Certainly not because of the single penny saved! There is a learned-pattern response in our brains that makes us see $9.99 as much lower than $10.

You probably know this psychological quirk Which of these two prices will get more buyers? $9.99 $10 Yes, the $9.99 price will be the winner (except for one particular category of products - as you'll learn in PRICING PSYCHOLOGY REPORT).

What should have happened? A common rule of thumb in marketing says raising prices by 10% will decrease orders by 10%.

Why? Will this work for you? PRICING PSYCHOLOGY REPORT explains WHY higher prices can sometimes attract MORE buyers, and what market conditions make it more likely to happen.

Here's an example: Which of these prices will pull up to 10% MORE ORDERS? $9.90 $9.91 $9.92 $9.93 $9.94 $9.95 $9.96 $9.97 $9.98 $9.99 Yes, one of the above prices has been tested in millions of direct mailings and found to get up to 10% more orders than the other price....

Instead, my orders went up by 11%! At a 31% higher price! If you do the math, that means I got to pocket 45% MORE CASH for the very same product.

Armed with this knowledge, you can figure out how to make it work for YOUR products and/or services.

The $9.99 price will probably pull 10-20% more buyers than the $10 price.

A few months later, I tested that price vs.

You probably do NOT know about magic numbers There are many more such psychological quirks - or emotional reactions to numbers - in human brains.

Many of these factors are under your direct control.

Quirks a pricing-strategies-savvy marketer must understand in order to generate as many sales as possible.

one well over $100 - a 31% price increase.

Thus I should have received 31% LESS orders.

And it persists - even though most of us know this trick.